Professional Experience

Youthforia

Social Media + Influencer Marketing Specialist

Supported retail launch into Ulta Beauty through purposeful content activations and awareness campaigns on both Instagram and Tik Tok
Work directly with CEO and founder to develop social strategy and create online brand identity that resonates with Millennial/Gen Z target audiences
Build social platforms organically, grew Instagram from 900 to 47k+ followers within 18 months
Track and analyze social media growth across all channels and set benchmark KPIs that can be used to identify holes in content pillars and strategy
Identify social and industry trends to strategize engaging and educational content for social graphics and short form video
Create and manage flexible content calendar to align with calendar year, seasonality, sales, campaigns, and product launches
Establish influencer strategy and build strong relationships with key industry influencers that encourages community engagement and drives UGC across all channels

Social Media + Influencer Marketing Intern

Develop and execute influencer marketing strategies and creative campaigns
Identify and build relationships with prominent industry influencers through meaningful messaging, social engagement, and beyond
Maintain influencer marketing budget and communicate KPIs to other internal departments and CEO
Develop educational social content and assist Social Media team in creating engaging short-form video content
Research relevant industry experts, competitors, and create consumer personas for target audience and users

Outreach Coordinator

Develop, implement, and manage brand guidelines and marketing strategy and internal structure
Hire and manage team of social and digital marketing interns
Create, curate, and manage all published social media content
Define, measure, and communicate benchmarks for KPIs, SEO, and ROI
Assess needs of program managers, plan execution strategy, and delegate tasks to the appropriate channel

Game Day Marketing Intern

Organize and facilitate game-day promotions and commentator scripting
Build strong, professional relationships with on and off-campus partners including donors, sponsors, and community members
Assist in efforts for Viking Night, the largest annual fundraiser that generates more than $100,000 with a silent and live auction
Event planning and day-of coordination of in-game promotions that engage fans, enhance the atmosphere, and fulfill contract obligations of WWU Athletics sponsors

Selling Specialist

Responsible for greeting and assisting customers, selling experience as well as commission, money handling/cashiering, store maintenance

TAP Manager (Temporary position for Holidays)

Oct 2017 - Jan 2017

Managerial duties - opening/closing cash wrap, supervisor of staff, sales goals, managing sales floor, checking freight

Sales Associate

Responsible for greeting and assisting customers, selling experience, money handling/cashiering, store maintenance

Western Washington University, 2016-2020

Business Administration, Emphasis in Marketing

Creative Director, Student Marketing Association

Lead and direct the creative team in production of all marketing collateral
Translate marketing objectives into clear creative strategies
Ensure visual communication and brand standards are met across all channels
Work with Promotions and Web Development team to plan and coordinate social media content

Adobe Creative Suite

Figma

Final Cut Pro

Hootsuite

Google Analytics

Mail Chimp

SPSS

Square Space

Please email or contact me for list of references.

Abigale Coleman, 2022